SMS Automation
When a groom finishes, your shop automatically texts the owner: “Bella is ready for pickup 🐾 Here’s her before & after!” — with photos attached. No one had to stop toweling a wet spaniel to send it. That’s SMS Automation: the right text, to the right owner, at the right moment, sent for you.
Texts get read in minutes, not days. For a grooming business that lives on rebooks and reliable pickups, SMS is the highest-leverage channel you have — and this system runs it on autopilot.
What’s inside
- Booking confirmations sent the instant a groom is scheduled
- Day-before and morning-of reminders to slash no-shows
- “Your pup is ready for pickup 🐾” texts with before/after photos
- Rebook nudges timed to the breed’s grooming cycle (e.g. a text at 6 weeks)
- Win-back texts for clients who haven’t been in for a while
- Two-way texting so owners can reply “running 10 late” and you actually see it
- Built-in STOP/opt-out handling and quiet-hours sending
How it works
- A groom is booked (online, by phone, or by your front desk) and the contact lands in your CRM.
- An instant confirmation text goes out with the date, time, and address.
- The day before, an automatic reminder fires; a shorter nudge can follow the morning of.
- When the groomer marks the groom complete, the pickup-ready text sends — optionally with the before/after photos attached.
- A few days after the visit, a review request can go out (handled by the review automation).
- When the next grooming cycle comes due, a rebook text invites them to book again, closing the loop.
Why it matters for a grooming business
No-shows and empty chairs are pure lost revenue — a slot you can’t resell on short notice. Automated reminders are one of the most reliable ways to cut no-shows, and a single recovered groom each week more than covers the cost of running the texts.
The pickup-ready text with before/after photos does double duty: it gets owners to the shop on time, and it gives them a share-worthy photo of their freshly groomed pet. Those photos travel — to family group chats, to Instagram — and quietly bring you referrals.
And because grooming is naturally recurring, the rebook nudge is where the real money is. Texting a client right when their dog is due — instead of hoping they remember — keeps your calendar full weeks ahead and turns one-time clients into standing appointments.
Compliance note
This SMS system is built to be TCPA-aware. Texts go only to contacts who have opted in, every message can carry your business name, and STOP, UNSUBSCRIBE, and similar replies automatically remove a contact from further texts. Sending respects quiet hours so you’re not pinging owners at 2 a.m. Your shop is not a veterinarian — these texts handle scheduling, pickups, and rebooking, not medical advice. You own the contact list and the sending number.
This is 1 of 11 automation features in the complete GHL snapshot — a one-time $997 system, installed in 24 hours, that you own outright.