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Custom GHL software · Plugins · AI chatbots · Marketplace apps

Custom Software That Talks To GoHighLevel

We build WordPress plugins, AI chatbots, voice-AI bridges, custom booking-management software, and full GHL Marketplace apps. Anything that connects to or extends GoHighLevel — we'll build it for your grooming business or your clients.

Built with Claude Code · 10× faster Full IP transfer 30-day bug-fix warranty NDA ready
What we build for GHL

From One Plugin To A Full Marketplace App

Eight common builds — plus anything else you can spec. If it touches the GHL API, we can build it.

🔌
WordPress ↔ GHL Plugin

Custom WP plugin that syncs forms, posts, custom fields, and pipelines between your WordPress site and your GoHighLevel sub-account. Two-way data flow.

🤖
Custom AI Chatbot in GHL

Branded conversational AI chatbot embedded on your grooming business's website, connected directly to GHL pipelines — qualifies, books, and tags leads inside GHL automatically.

🏡
Client & Booking Management Software

Custom client-management dashboard built on top of GoHighLevel — pipeline-stage automation, appointment timelines, intake checklists, rebooking reminders, all branded to your grooming business.

📞
Voice AI ↔ GHL Bridge

Custom VAPI / Retell pipeline that records, transcribes, and tags every inbound call inside GHL. Includes urgency triggers and live-transfer rules.

🔄
GHL ↔ Anything Sync

Sync GHL with your booking software, POS, QuickBooks, Stripe, Calendly, or your custom DB. Webhooks, polling, scheduled jobs — whatever the integration requires.

📊
Custom Reporting Dashboard

Real-time analytics dashboard pulling data from GHL + your other tools. Build views your grooming business actually uses — clients by groomer, conversion by source, revenue by service type.

📱
Mobile-First Client Portal

Branded mobile-friendly client portal where your pet parents sign forms, see appointment status, upload vaccination docs, message your team, and track their pet visits — backed by GHL data.

🧩
GHL Marketplace App

Build and publish your own GHL Marketplace app — for in-house use, white-label resell, or full marketplace listing.

Got a different idea? Book a discovery call — if it's possible, we'll build it.

Our stack

We Pick The Right Tool For Your Project

No religion about frameworks. The right stack is whatever ships your build fast and runs reliably in production.

Backend frameworks

Laravel (PHP)Best for WordPress + GHL plugin connectors, complex multi-tenant apps
Python (FastAPI / Django)AI workflows, data pipelines, ML-backed integrations
Node.js / ExpressReal-time apps, webhooks, lightweight microservices
Cloudflare WorkersEdge functions for GHL webhook handling at scale

Frontend frameworks

Next.js (React)SaaS dashboards, client portals, performance-critical UIs
ReactEmbedded widgets, custom GHL marketplace UIs
AstroMarketing sites and content-driven landing pages (this site is built on Astro)
WordPress / GutenbergWhen you need a WP-native plugin or block editor extension

AI & integration layer

Claude Agent SDKProduction agentic workflows, tool use, computer use
Claude CodeAI-assisted development — how we ship 10× faster than traditional dev shops
OpenAI Agents SDKMulti-agent orchestration, handoffs, tracing
VAPI / RetellProduction voice AI for inbound + outbound calling
MCP serversTool + data integrations for AI agents
n8n / Make / ZapierNo-code automation between systems
Recent builds

Real GHL Software We've Shipped

Anonymized examples of what we've built for grooming businesses and agencies in the past 18 months.

Plugin

WordPress → GHL form sync

Custom WP plugin that pushes every form submission to GHL as a contact, tagged by form name, with custom field mapping. Includes admin UI for non-developers.

Laravel-style PHPGHL API v2WordPress Hooks
AI Chatbot

Embedded AI intake bot

Lightweight chatbot widget for any website — answers grooming-package FAQs, qualifies leads with branching logic, books appointments directly into GHL calendar.

Next.jsthe latest frontier AI modelsGHL Calendar API
Booking Mgmt

Client & appointment tracking dashboard

Custom dashboard for a 4-groomer pet salon. Pulls clients from GHL, adds service-specific fields (breed, coat type, last groom date). Built in 6 weeks.

Next.jsPostgresGHL APIAWS
Voice AI

Bilingual VAPI receptionist

Custom VAPI agent for a multi-location grooming business. Detects English / Spanish in the first phrase, runs separate qualification scripts, logs everything to GHL contact records with structured fields.

VAPIthe latest frontier AI modelsTwilioGHL Webhooks
Integration

GHL ↔ Booking software one-way sync

Webhook-driven sync that creates a booking-software client record from every GHL pipeline stage change. Updates billing custom fields based on GHL deal value.

Python (FastAPI)GHL WebhooksBooking API
Marketplace

White-label GHL Marketplace app

Built and published a GHL Marketplace app for an agency to resell to 40+ sub-account clients. Includes auth, billing, and admin UI.

Next.jsNode APIGHL Marketplace SDK
Our process

From Idea To Production In 5 Steps

A clear, predictable engagement — no scope creep, no surprises.

1
Discovery Call

30 minutes free. We understand your GHL setup, the problem, and the integration surface.

2
Fixed Quote

Written scope with milestones, deliverables, timeline, and a fixed price. No moving targets.

3
Build Sprints

1–4 week sprints. Weekly Friday demos. You see GHL data flowing through real code every week.

4
Testing & QA

Edge cases, security, performance. We test against your real GHL sub-account, not a sandbox.

5
Deploy + Warranty

We deploy to your infrastructure (or yours+GHL Marketplace) and fix any bugs free for 30 days.

Pricing

Two Ways To Engage

Project-based or hourly — whichever fits your build.

Most popular

Fixed-Price Build

$3K – $40K+ per project
  • Written scope & fixed timeline
  • Milestone-based payment
  • No hidden charges at any stage
  • 30-day bug-fix warranty
  • Full IP transfer
  • Best for clearly-defined builds
Book a Call
⏱ FLEXIBLE
Hourly retainer

Hourly Development

$75 / hr USD, no minimums
  • Pay only for hours worked
  • Best for ongoing iteration
  • Daily Loom updates
  • Cancel any time (1-day notice)
  • Senior dev included
  • Best for evolving scope
Book a Call
Need a developer + dedicated VA?The GHL Elite Expert + Dev plan ($1,500/mo) pairs a full-time GHL VA with a developer for custom code, API integrations, and ongoing maintenance.
FAQ

Common Questions About GHL Development

This page is specifically about software that connects to, extends, or replaces parts of GoHighLevel — within the grooming business context. If your build involves the GHL API, GHL Marketplace, booking/POS syncs, or anything talking to a grooming GHL sub-account, this is the right page. The /custom-software page covers broader AI agent and SaaS builds.

We pick per project. For WordPress + GHL connectors → Laravel-style PHP. For booking/scheduling integrations and AI pipelines → Python (FastAPI). For client portals and booking dashboards → Next.js + React. For voice AI → VAPI or Retell. For AI intake and qualification logic → Claude Agent SDK. We never force a stack — we pick what ships your build reliably.

WordPress-to-GHL connector: 2–3 weeks. AI intake chatbot embedded in a grooming site: 3–4 weeks. Custom client booking dashboard for a multi-groomer shop: 6–10 weeks depending on scope. Booking-software sync: 2–3 weeks. We scope every project up front with a fixed timeline.

Always. We sign your NDA before anything sensitive is shared. We use reputable, well-secured infrastructure (AWS, Twilio) and configure logging and access controls so your business and customer data stays protected. We build the technical architecture — your business owns and operates it.

100%. Full IP transfer is included by default. The code lives in your repo, deploys to your infrastructure, and runs under your accounts. No licensing fees, no vendor lock-in.

Yes — we've published Marketplace apps for grooming and GHL agency clients. We handle the submission, the listing copy, the screenshots, the technical review, and any resubmissions. The app will be listed under your name and generate recurring SaaS revenue for you.

Fixed-price quotes start at $3K for small WP plugins, $5–15K for custom AI intake chatbots, $15–40K for full client booking-management dashboards, $25K+ for GHL Marketplace apps. Hourly retainer is $75/hr for evolving scopes or ongoing iteration.

Two options: the dedicated GHL Elite Expert + Dev plan at $1,500/mo (see hire-va) pairs a full-time GHL VA with a developer for ongoing maintenance, new features, and integrations. Or stay on hourly retainer at $75/hr with no minimums. A 30-day bug-fix warranty is included free on every fixed-price build.

Have a build in mind?

Free 30-Minute Discovery Call

Tell us what needs to talk to GHL — we'll tell you what's possible, what it costs, and how long it takes. No obligation, no sales pressure.